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SITO Introduces Quantified Consumer Experiences (QCX) to Measure Campaign Brand Lift

1232 Days ago

New Research Tool Measures Brand Perceptions to Optimize Digital Ad Campaigns

JERSEY CITY, N.J., Sept. 20, 2018 (GLOBE NEWSWIRE) -- SITO Mobile, Ltd. (SITO), the Consumer Behavior and Location Sciences™ company, announced today the introduction of its new consumer feedback research tool, Quantified Consumer Experiences (QCX), a survey instrument designed to measure the impact of digital ad campaigns on brand perceptions, ad recall, message association and purchase intent.

“We’ve introduced QCX to help our marketers gain actionable insights from first impression to final conversion with the metrics that matter to build their brands. This allows advertisers to collect quantifiable and statistically reliable consumer feedback within a matter of days and adjust their SITO campaigns according to what's working in near real-time,” said SITO CTO, Michael Blanche. QCX uses a control and exposed research methodology that allows advertisers to:

Optimize campaigns based on granular qualitative insights.

Tailor questionnaire and creative branding to support any vertical.

Control experiment methodology to guide results.

Quantified Consumer Experiences (QCX) allows SITO customers to look beyond traditional impression and views metrics to measure their campaign's impact on brand perceptions and behaviors throughout the consumer journey.

About SITO Mobile, Ltd.

SITO is a leading mobile data technology company that provides brands customized, data-driven solutions spanning strategic insights and media campaign delivery services. Through Consumer Behavior and Location Sciences™, SITO explores the consumer journey and presents powerful strategic knowledge assets and actionable insights for executives and strategic decision makers looking to understand and influence consumer behaviors.

Brands and agencies rely on SITO as a strategic partner for real-time understandings of customer movements, interests, actions, associations, and experiences, ultimately providing increased clarity for better business decisions. The Company is headquartered in Jersey City, New Jersey and its common stock is publicly traded on the NASDAQ Stock Market under the ticker symbol “SITO.” For more information regarding SITO’s science, technology and solutions spanning media and research, please visit www.sitomobile.com.

Cautionary Statement Regarding Certain Forward-Looking Information  

This press release contains forward-looking statements. These statements are based on our management’s beliefs and assumptions and on information currently available to our management. Forward-looking statements include statements concerning the following: SITO’s plans and initiatives; our possible or assumed future results of operations; our ability to attract and retail customers; our ability to sell additional products and services to customers; our competitive position; our ability to recruit additional, highly-qualified candidates to our Board, our industry environment; and our potential growth opportunities. You should not place undue reliance on forward-looking statements, because they involve known and unknown risks, uncertainties and other factors, which are, in some cases, beyond our control and which could materially affect results. Factors that may cause actual results to differ materially from current expectations include, among other things, those listed under “Risk Factors” in our Annual Report on Form 10-K, for the year ended December 31, 2017, our Quarterly Report on Form 10-Q for the quarter ended September 30, 3017, and the reports we file with the SEC. Actual events or results may vary significantly from those implied or projected by the forward-looking statements due to these risk factors. No forward-looking statement is a guarantee of future performance. You should read our Annual Report on Form 10-K, our Quarterly Report on Form 10-Q and the documents that we reference in our Annual Report on Form 10-K, our Quarterly Report on Form 10-Q and have filed as exhibits thereto with the Securities and Exchange Commission, or the SEC, with the understanding that our actual future results and circumstances may be materially different from what we expect. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and we undertake no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as may be required by applicable law. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements.

Media Contact:
Bruce H. Rogers
Head of Marketing & Communications

IR Contact:
Hayden IR
Rob Fink

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