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Top Media Exec Lauren Wray Joins As Chief Revenue Officer

1141 Days ago

Winner of the Malcolm Forbes Award for Top Salesperson of the Year, Wray Brings Two Decades of ROI Experience

JERSEY CITY, N.J., April 09, 2019 (GLOBE NEWSWIRE) -- SITO Mobile, Ltd. (NASDAQ:SITO), the Consumer Behavior and Location Sciences™ company (“SITO Mobile” or the “Company”), is pleased to announce the appointment of Lauren Wray as the Company’s Chief Revenue Officer. As a results-oriented sales leader with extensive experience building teams and implementing strategies that drive business results, Ms. Wray will lead SITO Mobile’s sales activity, strategic partnerships and revenue management while aligning all revenue-generating departments, including Operations, Marketing, Sales, Corporate Development and Customer Experience/Customer Success.

“We’re thrilled to have Lauren join our team as Chief Revenue Officer,” said Tom Pallack, SITO Mobile’s Chief Executive Officer. “Her experience leading sales and development at a variety of top media, consulting and ad tech firms will prove invaluable as we look to find new and innovative ways to deliver value to our clients and accelerate revenue growth.”

Ms. Wray started her sales career driving an impressive account portfolio at Forbes Media, where she landed numerous major accounts and won the Malcolm Forbes Award for “Top Salesperson of the Year.” Most recently, Ms. Wray sat on the executive team overseeing media and content domain sales, growth and strategy at Kantar LLC. Prior to Kantar, Ms. Wray ran national sales at Sharethrough where she helped grow the business from a start-up to being a leader in the native ad tech industry.

“I’m excited to get started and look forward to leveraging SITO leadership position in the location services category to maximize growth,” said Ms. Wray. “Timing is everything given SITO’s recent performance guarantee launch which I see as a strong signal for the industry and an important step in transforming how marketing campaign goals are met.”

About SITO Mobile, Ltd.

SITO is a leading mobile data technology company that provides brands customized, data-driven solutions spanning strategic insights and media campaign delivery services. Through Consumer Behavior and Location Sciences™, SITO explores the consumer journey and presents powerful strategic knowledge assets and actionable insights for executives and strategic decision makers looking to understand and influence consumer behaviors.

Brands and agencies rely on SITO as a strategic partner for real-time understandings of customer behaviors, interests, actions, and associations, providing increased clarity for better business decisions. The Company is headquartered in Jersey City, New Jersey and its common stock is publicly traded on the NASDAQ Stock Market under the ticker symbol “SITO.” For more information regarding SITO’s science, technology and solutions spanning media and research, please visit www.sitomobile.com.

Cautionary Statement Regarding Certain Forward-Looking Information

This announcement contains forward-looking statements. These statements are based on our management’s beliefs and assumptions and on information currently available to our management. Forward-looking statements include statements concerning the following: SITO’s plans and initiatives; our possible or assumed future results of operations; our ability to attract and retail customers; our ability to sell additional products and services to customers; our competitive position; our industry environment; and our potential growth opportunities. You should not place undue reliance on forward-looking statements, because they involve known and unknown risks, uncertainties and other factors, which are, in some cases, beyond our control and which could materially affect results. Factors that may cause actual results to differ materially from current expectations include, among other things, those listed under “Risk Factors” in our Annual Report on Form 10-K and the reports we file with the SEC. Actual events or results may vary significantly from those implied or projected by the forward-looking statements due to these risk factors. No forward-looking statement is a guarantee of future performance. You should read our Annual Report on Form 10-K and the documents that we reference in our Annual Report on Form 10-K and have filed as exhibits thereto with the Securities and Exchange Commission, or the SEC, with the understanding that our actual future results and circumstances may be materially different from what we expect, as described in this announcement. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and the Company undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as may be required by applicable law. Although we believe that the expectations reflected in the forward-looking statements are reasonable, SITO is not guaranteeing, and cannot guarantee, future financial and operating results, levels of business activity, performance or achievements.


Lynne Collins

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